Association for Fundraising Professionals
Marketing Case Study
How BCG utilized various marketing tactics to garner lead generation for our clients to drive their bottomline
OVERVIEW
The foundation for lead generation in the digital age is quality marketing content delivered on a consistent basis. This means blogging, ebooks, whitepapers, webinars, case studies, and visual content like infographics have become the new standard for generating enough traffic to your website in order to get the number of leads your business needs.
The Association of Fundraising professionals hired Bogues Consulting Group to assist with their annual event hosting fundraising professionals from across the state. BCG was brought on board to help with declining attendance and brand awareness utilizing marketing tactics for their annual conference.
“ On behalf of the Conference Committee, I want to thank Brittney and Bogues Consulting for their incredible Communication and Marketing assistance for the 2019 NC Philanthropy Conference. Bogues Consulting supported and cultivated a sense of altruistic synergy that is so important to our industry. By partnering with us on this Conference, Bogues Consulting provided the opportunity for over 525 fundraisers and people in the nonprofit sector to come together to network, learn, and be empowered to create change in our community. Thank you for being part of an event that is cultivating generosity within our state and beyond. Again, thank you for helping to transform our community.”
APPROACH
Strategic Marketing Plan: Developed a communications plan with timeline, benchmarks and suggested content
Marketing Campaign Management: Ran Ad campaign via Ad roll, in addition, to track and monitoring Facebook Ads and SEO keywords
Campaign Monitoring: BCG marketing efforts helped attract over 500 attendees to the annual conference (previously only had 250-300 attendees) with the objective to increase attendance, visibility and produce consistent branded social content
RESULTS
3k online link clicks
Over 11k website page views
Over 57.4k digital impressions