Top 5 Branding Mistakes You Want to Avoid

Top 5 Branding Mistakes You Want to Avoid

Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand...
3 Ways Businesses Can Use Events to Recruit Top Talent

3 Ways Businesses Can Use Events to Recruit Top Talent

No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle...
3 Ways Nonprofits Benefit from Event Planners

3 Ways Nonprofits Benefit from Event Planners

As most nonprofits look to the end of the fiscal year and prepare for 2023, the need for creative appeals and fundraising campaigns is critical now more than ever. Nonprofits are looking for new and innovative ways to engage donors post pandemic.  Events have always...
How to Elevate Your Personal Brand

How to Elevate Your Personal Brand

What comes to mind when you hear the word “brand”? Many will think of big, established corporations like Google and Nike. But did you know that you can apply branding techniques to your personal identity? A personal brand is how an audience perceives a unique set of...
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