BCG x Bleacher Report
Brand Activation Case Study
How BCG used Strategic Brand Planning and Implementation to Gain Awareness and Brand Recognition for our clients making their brands highly visible.
OVERVIEW
According to brandactivation.com, brand activation is the seamless integration of all available communication means in a creative platform, in order to activate consumers. A marketing mix consists of factors controlled by a brand to influence consumer purchasing decisions.
Bleacher Report: The energy surrounding the sports world is captivating. Through creative expression, Bleacher Report adds fuel to the fire. Their journalists capture and unleash the untapped power to deliver visceral, authentic moments at the intersection of sports and culture.
BCG partnered with Bleacher Report and 10 Fold Entertainment during NBA All-Star Weekend 2019 in Charlotte, NC to create a large-scale event. The event housed 5 large branded activations complete with basketball courts, food stations, interactive games and celebrity guests all topped off with a 2Chainz concert.
“In searching for an ideal local team to connect with BCG came top of mind because of their experience, bandwidth, and connections. BCG understands the local community and brought to the table the necessary components to ensure the B/R takeover was a success
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RESULTS
Cover of Dallas News and Dallas Business Journal
Average 1-2 press placements per month
Generated tenant leads