When Myers Park United Methodist Church (MPUMC) aimed to improve its internal and external communication, they partnered with The Bogues Group to enhance their website. The goal was to create a user-friendly, informative platform that engaged both church members and newcomers while reflecting the church’s mission and values.
The Challenge
- The church’s website was intricate and difficult to navigate for both internal members and first-time visitors.
- Users needed to find information quickly while also experiencing the essence of MPUMC’s community and values through content and design.
- The organization sought to make in-person worship accessible virtually, especially amid changing attendance patterns.
The Bogues Group Approach
- Conducted a website audit to analyze the current state, identify gaps, and research best practices for church websites.
- Implemented monthly website management, including adding new content, organizing resources, and keeping the platform fresh and active.
- Designed an intentional, user-friendly interface with pop-ups to highlight events and important information.
- Optimized live links and navigation to ensure easy access to worship streams, events, and member resources.
- Identified MPUMC’s target audience to tailor the site experience and enhance engagement.
- Transitioned key functions to support virtual/hybrid worship, allowing members to participate remotely while still maintaining an in-person experience.
Results
- The new website facilitated seamless access to worship, events, and resources for both members and newcomers.
- Engagement increased as users could easily find what they needed and interact with church content.
- Monthly updates and content management kept the website dynamic and reflective of the church’s activities.
- The virtual/hybrid capabilities ensured the church remained accessible and connected during changing circumstances.
The collaboration between Myers Park United Methodist Church and The Bogues Group demonstrates the power of strategic website design for community engagement. By combining intuitive navigation, thoughtful content, and hybrid functionality, MPUMC strengthened its communication, fostered connection, and elevated the digital presence of the church.
