When Yelp Charlotte teamed with The Bogues Group for an event named The Crown Town Neighborhood Showdown, the goal was community engagement, vendor exposure, and environmental stewardship. This was a free event designed to have a real local impact.

The Challenge

• Build a free, inclusive community event that gives exposure to local businesses and vendors.
  
• Make the event accessible and attractive to a broad set of attendees, while also serving local organizations.
  
• Incorporate environmental responsibility, e.g. waste reduction, recycling, along with a charitable component.
  

The Bogues Group Approach

• Designed Neighborhood Showdown as a free event with multiple vendors and broad community participation.
  
• Made vendor inclusion a priority: helping local and diverse businesses get exposure and networking opportunities.
  
• Built in eco-friendly practices: partnerships for recycling and waste reduction.
  
• Added a charitable aim: proceeds were directed to Habitat for Humanity to support affordable housing.
  

Results

• The event delivered in line with goals: strong community turnout, vendor exposure, and positive community impact.
  
• Enhanced Yelp Charlotte’s reputation in the local space as a brand that supports small businesses, environmental responsibility, and civic giving.
  
• Vendors gained visibility; community members were engaged; Habitat for Humanity benefitted.