Top 5 Branding Mistakes You Want to Avoid

Top 5 Branding Mistakes You Want to Avoid

Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand...
3 Ways Businesses Can Use Events to Recruit Top Talent

3 Ways Businesses Can Use Events to Recruit Top Talent

No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle...
3 Lessons Entrepreneurs Can Learn from Steph Curry

3 Lessons Entrepreneurs Can Learn from Steph Curry

As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the ‘Babyface Assassin’. Steph’s family and mine grew up and...
Top Traits of an Impactful Leader

Top Traits of an Impactful Leader

Some people are natural born leaders while others happen to become leaders by circumstance, education, or experience. Good leadership and leading organizations know how to work with others and have a gift that can be shared and learned from. A strong leader knows how...
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