Clark Kellogg and The College of Charleston
Talent Booking Case Study
How BCG used Public Relations (PR) to gain awareness and brand recognition for our clients making their brands highly visible.
OVERVIEW
Perspective is a powerful tool. A keynote speaker or spokesperson can offer perspective so that your company encounters your message in a different light, which can lead to a variety of benefits. BCG and our team have over 12 years of experience handling branded activations and talent booking. BCG nurtured a partnership between NBA Legend, Muggsy Bogues, and longstanding Toronto Raptors’ partner, GoDaddy, to make BCG client, Bogues, the focal point of the latest campaign, “A Raptor’s Tale.” In addition, BCG helped secure TV Analyst and well recognized public figure Clark Kellogg as the keynote for the College of Charleston.
“We worked with Brittney and BCG for our biggest event of the year, our annual Cougar Club Tip-Off fundraiser to support athletic scholarships for the College of Charleston basketball students. BCG coordinated and secured the talented Clark Kellogg for our event. It was a huge success…Clark is a super person and an excellent role model!”
APPROACH
Brand Activation: Over the next year Bogues will be the featured spokesperson of the GoDaddy ‘A Raptors Tale’ campaign. BCG plays an essential role to coordinate social media and online collateral. In addition, the College of Charleston had it’s largest turnout and surpassed fundraising goals with secured speaker Clark Kellogg.
Brand Management: This is through physical and experiential activities aimed at encouraging positive brand participation.
— Coordinate public appearances
— Managing an international social media campaign
— Helped design, plan and organize new media collateral such as logos, images, and branded websites
— Handled all speaking logistics for speaking engagement
RESULTS
2 College of Charleston Basketball Scholarships Awarded
1.5 Million Online Users
Donating $40k to a Canadian nonprofit