KIPP Charter School
Event Planning Case Study
How BCG used Event Planning and Production to Gain Awareness and Brand Recognition for our clients — making their events unforgettable and successful
Good event planning means you know upfront what you’re trying to accomplish. Otherwise, why have the event in the first place? Clearly defined goals and objectives help keep you on target throughout the event planning process. They also help you avoid wasting resources since every decision involving time and money for your event can be related back to your guiding purpose. Your purpose is the big picture reason your event exists – where you want to be vs where you are now. BCG makes the event planning process stress free providing guidance from start to finish.
Non-Profit: Kipp Charter School “An Evening with Steve Smith”
KIPP Charlotte is a local charter school a part of a national school organization. Each year KIPP host an annual event in support of The Knowledge Is Power Program. The nonprofit was looking to fundraise and have a high scale event experience without the big price tag to provide opportunities for the client to connect on a more personal level with donors.
Event Planning: Fully implement client vision through detail-focused and creative event planning strategies.
— Planned the event from start to finish including the theme
— Secured the hosts
— Implemented fundraising strategies
On-Site Event Management: The nonprofit did not have the time or staff to plan the event while implementing fundraising strategies so they hired BCG to manage day-of event management.
— Allotted time for the client to engage with potential donors that resulted in an additional 50,000 donation after the event
— Add an elevated design, aesthetic and feel to the event for 200 guests
— Helped secure celebrity keynote
Public Relations Outreach: — Drafted press release and targeted contact list
— Distributed and pitched to media outlets
— Featured in: WBTV, FOX46, and ESPN