Muggsy Bogues x GoDaddy
Brand Activation & Talent Booking Case Study
How BCG used Public Relations (PR) to gain awareness and brand recognition for our clients making their brands highly visible.
Perspective is a powerful tool. A keynote speaker or spokesperson can offer perspective so that your company encounters your message in a different light, which can lead to a variety of benefits. BCG and our team have over 12 years of experience handling branded activations and talent booking. BCG nurtured a partnership between NBA Legend, Muggsy Bogues, and longstanding Toronto Raptors’ partner, GoDaddy, to make BCG client, Bogues, the focal point of the latest campaign, “A Raptor’s Tale.” In addition, BCG helped secure TV Analyst and well recognized public figure Clark Kellogg as the keynote for the College of Charleston.
Strategic Event Planning: Bleacher Report was looking to gain local insight to ensure an engaging event. BCG coordinated onsite staff, brand activations, talent acquisition and garnered media coverage.
Event Management: Utilizing market research and extended Rolodex to oversee and implement event logistics
— Secured over 50 volunteers
— Coordinated brand activations with McDonald’s and State Farm, securing influencers, referees, the community partner (PAL police activity league)
— Secured local talent for the talent show
— Secured celebrities for the 3 point and slam dunk contest
— Secured photographers and onsite event coordination
— Helped with local press efforts