Muggsy Bogues x GoDaddy – Case Study

Muggsy Bogues x GoDaddy

Brand Activation & Talent Booking Case Study


How BCG used Public Relations (PR) to gain awareness and brand recognition for our clients making their brands highly visible.


Perspective is a powerful tool. A keynote speaker or spokesperson can offer perspective so that your company encounters your message in a different light, which can lead to a variety of benefits. BCG and our team have over 12 years of experience handling branded activations and talent booking. BCG nurtured a partnership between NBA Legend, Muggsy Bogues, and longstanding Toronto Raptors’ partner, GoDaddy, to make BCG client, Bogues, the focal point of the latest campaign, “A Raptor’s Tale.” In addition, BCG helped secure TV Analyst and well recognized public figure Clark Kellogg as the keynote for the College of Charleston.

“We were thrilled to work with Muggsy and when we found out that the BCG would support the
communication we knew we would be in good hands. BCG helped provide content, social media management and creative direction that enhanced our partnership”

— Heather M., Go Daddy, Specialist

“We worked with Brittney and BCG for our biggest event of the year, our annual Cougar Club Tip-Off fundraiser to support athletic scholarships for the College of Charleston basketball students. BCG coordinated and secured the talented Clark Kellogg for our event. It was a huge success…Clark is a super person and an excellent role model!”

— Jerry Baker, Executive Director College of Charleston Cougar Club


Strategic Event Planning: Bleacher Report was looking to gain local insight to ensure an engaging event. BCG coordinated onsite staff, brand activations, talent acquisition and garnered media coverage.

Event Management: Utilizing market research and extended Rolodex to oversee and implement event logistics

— Secured over 50 volunteers

— Coordinated brand activations with McDonald’s and State Farm, securing influencers, referees, the community partner (PAL police activity league)

— Secured local talent for the talent show

— Secured celebrities for the 3 point and slam dunk contest

— Secured photographers and onsite event coordination

— Helped with local press efforts


Over 16 Activations

Over 16 Activations

3,000 Attendees

3,000 Attendees

Generated 2 Million Digital Impressions

Generated 2 Million Digital Impressions

Donated Over $15k to local nonprofits

Donated Over $15k to local nonprofits

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