Seth Curry
Camps & Clinics Case Study
How BCG successfully executed branded camps to generate awareness and Brand Recognition for our client making their brands highly visible and profitable.
OVERVIEW
Seth Curry (Dallas Mavericks) was looking for a different clinic planning team than his previous group to handle his one-day clinic in his hometown of Charlotte, North Carolina. Familiar with the Curry family and the Charlotte landscape, BCG was the obvious choice to execute this one day affair.
“I’ve known the Bogues family my entire life so it was an easy decision to have the BCG team handle my camp. They made it a seamless transition and a great experience for all involved”
APPROACH
Clinic Planning: Beginning with a meeting to capture clinic goals and direction. From there focusing on elevating the Seth Curry camp to increase brand recognition for his non-profit
Clinic Management: Overseeing clinic logistics such as:
— Secured local press
— Handled all vendors
— Setup and managed registration
— Clinic promotion
— Camp Communication (parents, coaches, referees)
RESULTS
The one-day clinic was sold out with over 150 campers and generated monetary support for his nonprofit, the Seth Curry Foundation.