Tanya Ragan, Wildcat Management
PR Case Study
How BCG used Public Relations (PR) to gain awareness and brand recognition for our clients making their brands highly visible.
Individuals and businesses often want to earn media attention and visibility but are not sure where to start. Clients rely on Bogues Consulting Group to secure placements in various media outlets to aid in increasing brand recognition and visibility. The focus of the PR Department is to help brands find the appropriate audience and effectively communicate an authentic and consistent message. The mark of an experienced communication practitioner is the execution of authentic storytelling and sharing your client’s vision.
Tanya Ragan: A fierce female entrepreneur and real estate developer in Dallas was looking to increase local brand recognition and awareness.
Market Research: BCG conducted thorough and detail-oriented market research to identify best practices.
Communication Plan: Developed a highly curated and personalized communications plan that included goals, benchmarks, timelines, and brand messaging.
Targeted Campaigns & Tailored Pitching: Identified tactics to create a targeted campaign and plan to understand each audience allowing us to use various resources to achieve the main objective of raising client public profile and brand awareness.