Tanya Ragan – Case Study

Tanya Ragan, Wildcat Management

PR Case Study

Tanya-Ragan-Headshot.jpg

How BCG used Public Relations (PR) to gain awareness and brand recognition for our clients making their brands highly visible.

OVERVIEW

Individuals and businesses often want to earn media attention and visibility but are not sure where to start. Clients rely on Bogues Consulting Group to secure placements in various media outlets to aid in increasing brand recognition and visibility. The focus of the PR Department is to help brands find the appropriate audience and effectively communicate an authentic and consistent message. The mark of an experienced communication practitioner is the execution of authentic storytelling and sharing your client’s vision.

“I’m in real estate, we work with companies and clients all over the country. So Wildcat Management is very accustomed to working with companies remotely. What I love about BCG is they are incredibly responsive to emails. Brittney and her team follow up by text very, very quickly whenever anything is happening. We’re able to brainstorm various strategies and ideas that I have for my business, and I love the fact that they are able to look at things in a new light, that, I think, has been very instrumental in helping my business and Wildcat Management grow.”

— Tanya Ragan

APPROACH

Tanya Ragan: A fierce female entrepreneur and real estate developer in Dallas was looking to increase local brand recognition and awareness.

Market Research: BCG conducted thorough and detail-oriented market research to identify best practices.

Communication Plan: Developed a highly curated and personalized communications plan that included goals, benchmarks, timelines, and brand messaging.

Targeted Campaigns & Tailored Pitching: Identified tactics to create a targeted campaign and plan to understand each audience allowing us to use various resources to achieve the main objective of raising client public profile and brand awareness.

RESULTS

Cover of Dallas News and Dallas Business Journal

Cover of Dallas News and Dallas Business Journal

Generated over 200k digital impressions

Generated over 200k digital impressions

Avg. 1-2 press placements/month

Avg. 1-2 press placements/month

Increased her social media engagement by 45%

Increased her social media engagement by 45%

Generated leads for tenents for her business

Generated leads for tenents for her business

National placement on the Top 100 Real Estate Influencers List

National placement on the Top 100 Real Estate Influencers List

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