Branding is important for any business, but it’s especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for.
Here are three tips to help refresh your brand in the new year.
Refresh your Website
Give your website a new look by updating your content and design!
When it comes to branding, a website is one of the most important pieces of the puzzle. It’s often the first impressions a customer has of your brand and if it’s outdated or difficult to use, it can give a negative first impression. Updating your website is a great way to refresh your brand and make a solid first impression on potential customers and partners or employees.
There are many updates you can do to facelift your website and refresh your brand. One option is to redesign your website’s layout. If your current design is dated or doesn’t reflect your company’s aesthetic, a redesign could be just what you need. Check out templates under your website’s builder. Another option to refresh your site is to update your website’s content to reflect the latest trends and ensure the verbiage, photos and message is relevant to your target audience.
If you’re unsure where to start, there are many online resources that can help. A quick search for “website design tips” or “website refresh ideas” will bring up plenty of helpful articles and tutorials. If you want professional help, you can hire a consultant like us here at Bogues Group to update your website for you.
No matter what route you choose, updating your website is a great way to refresh your brand and make a positive first impression on potential customers.
New Brand Photos
When it comes to your brand, visuals are key. How old are the photos on your site? It might be time for a refresh of your brand photos. Old, outdated shots can make your company look stale and unprofessional. Don’t worry – updating your visuals doesn’t have to be hard. Here are a few simple steps you can take to give your brand an updated look:
1. Choose a new photo style.
If you want to refresh your visuals without changing the overall look and feel of your brand, consider trying a new photo style. This could mean using different filters, angles, or lighting in your shots.
2. Experiment with colors.
Another way to update your visuals is by experimenting with colors. Try using brighter or bolder shades in your branding photos, or mix and match different colors to create an interesting effect.
3. Add text or graphics.
If you really want to make your brand photos pop, consider adding text or graphics to them. This can add an extra layer of interest and help communicate your message more effectively.
4. Use a professional photographer.
If you want high-quality photos that reflect well on your brand, it might be worth hiring a professional photographer. They’ll be able to help you capture the essence of your business and create images that are sure to impress.
Update Your Visual Branding
Updating your visual branding is a great place to start when it comes to refreshing your brand. This can be anything from changing up your logo, to adjusting your color palette, to modernizing your typography. However, it’s important to keep a few things in mind when refreshing your visual branding.
First, make sure any changes you make are true to your brand identity and core values. If you stray too far from what makes your brand unique, you could end up confusing or alienating your audience.
Second, make sure the changes are visually appealing and effective across all mediums. You want your branding to look good on websites, in print materials, on social media posts, and everywhere else it appears.
Finally, be sure to test out the new visuals before making them official. Get feedback from stakeholders, employees, customers and even friends to make sure the changes are well-received. If not, you can always go back to the drawing board!
If you’re interested in updating your brand (or complete rebranding), our workbook is a great tool to get you started! Get a copy HERE.