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Women in Business: 3 Traits of Successful Female Leaders

Women in Business: 3 Traits of Successful Female Leaders

We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread...

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Why Giving Tuesday Matters for Businesses

Why Giving Tuesday Matters for Businesses

In today's competitive business landscape, it's more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities and causes...

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3 Top PR Challenges (And how to Overcome them)

3 Top PR Challenges (And how to Overcome them)

The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the...

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Top 5 Branding Mistakes You Want to Avoid

Top 5 Branding Mistakes You Want to Avoid

Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand...

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3 Ways Businesses Can Use Events to Recruit Top Talent

3 Ways Businesses Can Use Events to Recruit Top Talent

No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle...

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3 Lessons Entrepreneurs Can Learn from Steph Curry

3 Lessons Entrepreneurs Can Learn from Steph Curry

As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the ‘Babyface Assassin’. Steph’s family and mine grew up and...

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Top Traits of an Impactful Leader

Top Traits of an Impactful Leader

Some people are natural born leaders while others happen to become leaders by circumstance, education, or experience. Good leadership and leading organizations know how to work with others and have a gift that can be shared and learned from. A strong leader knows how...

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3 Ways Nonprofits Benefit from Event Planners

3 Ways Nonprofits Benefit from Event Planners

As most nonprofits look to the end of the fiscal year and prepare for 2023, the need for creative appeals and fundraising campaigns is critical now more than ever. Nonprofits are looking for new and innovative ways to engage donors post pandemic.  Events have always...

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How to Elevate Your Personal Brand

How to Elevate Your Personal Brand

What comes to mind when you hear the word “brand”? Many will think of big, established corporations like Google and Nike. But did you know that you can apply branding techniques to your personal identity? A personal brand is how an audience perceives a unique set of...

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