Blog
Using Instagram to Bolster Your PR Efforts

Using Instagram to Bolster Your PR Efforts

Communications experts have long raved about the use of Twitter to amplify public relations messaging. In regards to simple news releases and announcements, Twitter will always reign as king. But what about Instagram? When it comes to visualizing your message or...

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Why Cannabis Brands Need Public Relations

Why Cannabis Brands Need Public Relations

The job of public relations is to connect your brand with your audience in an authentic and organic way. CBD brands can benefit from PR because it helps with education and awareness — which helps shape perception. Why is shaping perception important to these brands?...

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Leveraging Executives Through Strategic PR

Leveraging Executives Through Strategic PR

Three Tips for Executive Positioning Recently, I had the opportunity to host a webinar on leveraging executives with my good friend and Target Communications rock star Gena Gatewood. Between the two of us, we have worked with some of the top executives in their...

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Five Ways to Make Your Next Event Unforgettable

Five Ways to Make Your Next Event Unforgettable

Can you believe we are more than two years into the pandemic? We are continuing to adjust to the new normal, returning to the office while managing the updated mask mandates. With restrictions being lifted and comfortability for gathering rising there has been a...

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Maximizing the Intersection of PR and Social Media

Maximizing the Intersection of PR and Social Media

While the intersection of social media and public relations has been relevant for quite some time now, it is increasingly important for communications professionals to stay in tune with evolving platforms, utilize best practices to maximize exposure for messaging and...

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Four Smart Branding Lessons from the Kardashians

Four Smart Branding Lessons from the Kardashians

Whether you love them or hate them, there’s no denying the Karadashians have branding power. For years, they have graced our televisions screens and found a way into our homes with trend-setting beauty brands which contributed to making their family a household name....

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College to Career: Five Tips for Young Professionals

College to Career: Five Tips for Young Professionals

Taking that final leap from college to career can be intimidating. Some may feel discouraged when applying for new opportunities because many positions require some experience, references, a portfolio of previous work and more. Don’t fret - many are in the same boat...

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When to NOT Hire PR

When to NOT Hire PR

Building trust and authentic relationships with your target audience both internally and externally is a smart move. Though public relations  is critical to establishing  those valuable relationships, deciding whether or not to hire a PR agency is no small task and...

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PR Storytelling 101

PR Storytelling 101

I was delighted to recently participate in a webinar focused on PR Storytelling with one of my dear friends who also works in the public relations and marketing world. You can watch the webinar in its entirety here! After a 30-minute candid conversation on what we...

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Find Inspiration in Travel in 2022

Find Inspiration in Travel in 2022

I don’t know about you but one of the things I missed the most during the pandemic was travel. There’s nothing better than mapping out your trip, discovering new places and creating memories to last a lifetime. I truly believe travel can be life changing and many of...

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