Gone are the days when women blended into the background and minded their place. Nowadays, they are empowered and emboldened to speak their mind and give pushback when necessary, something more prominent in today’s workplace. The biggest challenge many companies are...

We are firm believers that knowledge, both personal and professional, should be an endless pursuit. We should always be striving to learn more and be better. Today, it's easy to keep our minds sharp! Information is right at our fingertips. One of the easiest ways to...

The start of a new year is the perfect time to take stock of your business and set goals for the coming months. Whether you’re just starting out or have been in business for years, there are always ways to refine, improve and grow. Refining your audience, improving...

Branding is important for any business, but it's especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for. Here are three tips to help refresh your brand in the...

We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread...

In today's competitive business landscape, it's more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities and causes...

The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the...

Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand...

No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle...

As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the ‘Babyface Assassin’. Steph’s family and mine grew up and...