Can you believe we are more than two years into the pandemic? We are continuing to adjust to the new normal, returning to the office while managing the updated mask mandates. With restrictions being lifted and comfortability for gathering rising there has been a...

While the intersection of social media and public relations has been relevant for quite some time now, it is increasingly important for communications professionals to stay in tune with evolving platforms, utilize best practices to maximize exposure for messaging and...

Whether you love them or hate them, there’s no denying the Karadashians have branding power. For years, they have graced our televisions screens and found a way into our homes with trend-setting beauty brands which contributed to making their family a household name....

Taking that final leap from college to career can be intimidating. Some may feel discouraged when applying for new opportunities because many positions require some experience, references, a portfolio of previous work and more. Don’t fret - many are in the same boat...

Building trust and authentic relationships with your target audience both internally and externally is a smart move. Though public relations  is critical to establishing  those valuable relationships, deciding whether or not to hire a PR agency is no small task and...

I was delighted to recently participate in a webinar focused on PR Storytelling with one of my dear friends who also works in the public relations and marketing world. You can watch the webinar in its entirety here! After a 30-minute candid conversation on what we...

I don’t know about you but one of the things I missed the most during the pandemic was travel. There’s nothing better than mapping out your trip, discovering new places and creating memories to last a lifetime. I truly believe travel can be life changing and many of...

Did you know that it takes from 18 to 254 days to successfully break a habit? As we bring in the New Year, now is the perfect time to break old habits and pick up new healthy ones. With over 440,000 new US businesses started in 2021 alone, it is safe to say people are...

The New Year is upon us and more Baby Boomer Small Business Owners (SMB’s) are focused on their brand. But what is a brand exactly and how do you build it? Did you know that Boomers and Millennials are taking over the business world? An April 2019 study by Guidant...

2021 was a Whole New World for Events. In-person events slowly made a comeback, but hybrid and digital events still seemed to be the norm. Bogues Group was busy with all types of events this year with a main focus in the nonprofit and corporate sectors. Working with...