Each month we’ll be featuring an interview with a member of the Bogues Group team
Brittney Bogues, Founder + CEO
Charlotte, NC
About Brittney
I love photography and hanging with my dog of 13 years, Lucky, and experiencing new things.
What techniques do you use to measure the quality of your work? What steps do you take to ensure the desired quality is achieved?
Data, analytics, and custom strategies are the key factors for measuring the quality of my work. We typically review, access, analyze and implement the tactics from our strategies. Then using those findings to adjust the plan and milestones. Our motto is to leave our clients and community better than we found it so these steps above are taken to ensure white-glove service is achieved.
What are the most important skills you’ve learned to apply to PR, and how did you learn them?
One of the most important skills I’ve learned to apply to marketing and PR is research, flexibility, and creativity. Research is the foundation of all projects. Historical data is helpful in predicting trends and coming up with creative approaches for the future. If nothing else the pandemic taught me to be flexible in order to succeed.
What campaign/client are you most proud of and why?
I am truly proud of our Virtual Hugs & Tech Bugs campaign. We are currently revamping it to a pen pal program, but I love how it connections two underserved and valuable populations. At-risk youth and the elder, both innovative and important populations who are often overlooked. Connecting them through technology and new friendships.
What’s your favorite brand or campaign and why?
I am a fan of Ben and Jerry’s. They make quality products and stand by their core values. Ben and Jerry’s care about their customers and their community often advocating for the marginalized and disadvantaged populations. They not only contribute financially to causes but work with legislators to change and enforce policy changes.
What advice would you give to a beginner entering the marketing/PR industry?
Don’t be afraid to make a mistake. Mistakes happen and are a part of life. Do not let them get you down, learn from them and push through. You are your daily habits. If you want to make a change, look to your daily habits. It is the small changes that will have tremendous long term results