Bleacher Report & 10 Fold Entertainment

  • Sports & Hospitality
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  • Over 16 Activations
  • 3,000 Attendees
  • Donated Over $15k to local nonprofits

When Bleacher Report teamed with 10 Fold Entertainment during NBA All-Star Weekend in Charlotte, they partnered with The Bogues Group to produce a large-scale branded activation. The goal: create an unforgettable live experience, engage fans, fuse sports + culture, and elevate brand presence via immersive activations.

The Challenge

  • Stand out during a high saturation event (NBA All-Star) where many brands compete for attention.
  • Create experiences that go beyond passive observing — want interactivity, social shareability, celebrity draw.
  • Coordinate logistics, experiential elements, and brand messaging in a way that feels seamless and memorable.

The Bogues Group Approach

  • Designed five major branded activations including basketball courts, interactive games, food stations, and celebrity guests.
  • Leveraged performance / entertainment via a headline concert (2Chainz) to draw big crowds and buzz.
  • Ensured branding and experiential design aligned with Bleacher Report’s identity — energy, culture, sports-driven authenticity.
  • Utilized local insight and resources to ground the event in the community (vendors, partners, physical layout).

Results

  • Event succeeded in delivering high fan engagement through immersive activations.
  • Attendees had multiple touch-points with the brand: participating in games, watching live performance, enjoying food + social activity.
  • Bleacher Report’s talent (internal quote from their Director of Talent) praised Bogues Group’s local knowledge and ability to bring together necessary components for success.

During NBA All-Star Weekend in Charlotte, The Bogues Group helped Bleacher Report and 10 Fold Entertainment transform fan engagement into a full-scale cultural experience. Through five dynamic branded activations from interactive courts and games to a headline 2Chainz concert — the event fused sports, music, and lifestyle into one seamless spectacle. The Bogues Group’s local expertise, strategic coordination, and immersive design made the activation stand out in a crowded field of brands. The result: heightened fan interaction, powerful brand visibility, and industry praise for delivering an unforgettable, authentically Bleacher Report experience.

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