According to brandactivation.com, brand activation is the seamless integration of all available communication means in a creative platform, in order to activate consumers. A marketing mix consists of
factors controlled by a brand to influence consumer purchasing decisions.
Bleacher Report: The energy surrounding the sports world is captivating. Through creative expression, Bleacher Report adds fuel to the fire. Their journalists capture and unleash the untapped power to
deliver visceral, authentic moments at the intersection of sports and culture.
BCG partnered with Bleacher Report and 10 Fold Entertainment during NBA All-Star Weekend 2019 in Charlotte, NC to create a large-scale event. The event housed 5 large branded activations complete with basketball courts, food stations, interactive games and celebrity guests all topped off with a 2Chainz concert.
“In searching for an ideal local team to connect with BCG came top of mind because of their experience, bandwidth, and connections. BCG understands the local community and brought to the table the necessary components to ensure the B/R takeover was a success”
— Drew Brown Bleacher Report Director of Talent
8022 Providence Rd
STE 500-178
Charlotte, North Carolina 28277
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