Caesars Sportsbook

Objectives

Sports betting is a dynamic and controversial industry. As states begin to legalize it, Caesars Sportsbook looked to secure a high-profile public figure and implement a social media campaign to promote their brand.

Challenges

This form of adult entertainment is becoming all the rage, but laws vary from state to state. Coordinating partnerships must be done while navigating adversity.

BG Solutions

  • Stay up-to-date with this trending topic.
  • Identify ways to educate, connect, and partner with new audiences to destigmatize sports betting.
  • BG’S DIRECT IMPACT
    Coordinated the logistics and secured talent for the commercial shoot
    Caesars Sportsbook
    @CaesarsSports
    Did you know @MattressMack is 2 wins away from his Astros futures bet winning a record 20 million dollars with #CaesarsSportsbook?
    Did you also know that @MuggsyBogues’ real name is Tyrone?
    What do these have in common…not much, but here’s @kenny_mayne to explain.
    Assisted with campaign-related posts and brand shoots for the organization
    BG was rehired to help launch the online betting platform in the state of Maryland

BG’S DIRECT IMPACT

  • Coordinated the logistics and secured talent for the commercial shoot
  • Assisted with campaign-related posts and brand shoots for the organization
  • BG was rehired to help launch the online betting platform in the state of Maryland