Sports betting is a dynamic and controversial industry. As states begin to legalize it, Caesars Sportsbook looked to secure a high-profile public figure and implement a social media campaign to promote their brand.
Challenges
This form of adult entertainment is becoming all the rage, but laws vary from state to state. Coordinating partnerships must be done while navigating adversity.
BG Solutions
Stay up-to-date with this trending topic.
Identify ways to educate, connect, and partner with new audiences to destigmatize sports betting.
BG'S DIRECT IMPACT Coordinated the logistics and secured talent for the commercial shoot Caesars Sportsbook @CaesarsSports Did you know @MattressMack is 2 wins away from his Astros futures bet winning a record 20 million dollars with #CaesarsSportsbook? Did you also know that @MuggsyBogues' real name is Tyrone? What do these have in common…not much, but here's @kenny_mayne to explain. Assisted with campaign-related posts and brand shoots for the organization BG was rehired to help launch the online betting platform in the state of Maryland
BG'S DIRECT IMPACT
Coordinated the logistics and secured talent for the commercial shoot
Assisted with campaign-related posts and brand shoots for the organization
BG was rehired to help launch the online betting platform in the state of Maryland
