Objectives
Communities In Schools Charlotte- Mecklenburg hosted its annual fundraising event, #AllinforKids – A Week of Giving, in October, 2021. The CIS mission is to surround students with a community of support, empowering them to stay in school and achieve in life. BG was hired to assist with the marketing and event planning aspects of this digital campaign.
Challenges
With target audiences tiring of online events due to the COVID- 19 pandemic, our biggest challenge was to create an immersive campaign to engage current donors and entice new ones. It was also imperative to gain buy-in from board members for integral peer-to-peer fundraising.
BG Solutions
Nearly 70% board member participation in its 2021 P2P campaign through BG’s strategic project management
Raised over $85,000 for the #AllinforKids campaign which helped exceed the net profit from the 2020 campaign by ~2%
Allowed CIS staff to focus on other efforts through the support provided by BG
BG’S DIRECT IMPACT
- Prepare and execute a comprehensive, hybrid effort including a digital fundraising campaign, engaging and strategic social media content, a custom giving platform, public relations coverage, management of P2P fundraising, and sponsorship video production.
- Ensure timelines and goals are closely monitored and met.
“We really appreciate you, Jaclynn and your team for all that you have done to support CIS this Fall. You all have been flexible, responsive, creative and a pleasure with whom to work. We are grateful – truly.”
DEAN THOMPSON
VICE PRESIDENT
