Objectives:

Liz Hilliard, local fitness expert, was searching for a brand refresh, re-introduction to local media, and an inaugural national press push through a public relations and influencer campaign to re-position herself as a powerful voice in the fitness, aging, and LGBTQ+ sectors.

BG Solutions:

Execute a PR strategy along with a website over- haul and rebrand. Distribute pitches nationally, regionally and locally for digital media, print media and speaking engagements like podcasts.

Challenges:

Hilliard had seen a lack of recent media coverage due to the COVID-19 pandemic. She also had a myriad of potential media angles which required thorough research of outlets, reporters, and audiences as well as timeliness and relevancy.

BG's Direct Impact:

• Placed five media hits on different topics
• Created vital branding collateral including a brand guide, new website, press kit and email templates

"I'm very pleased with the website work, a true complete rebrand and very excited about the Huffington Post article! Thank you again for your support and professionalism."

-Liz Hilliard
Creator + Owner, Hilliard Studio Method