Objectives

Mecklenburg County ABC Board aims to increase awareness of the organization and heir role in the Charlotte community. This includes highlighting business ventures, sharing the stories of grant winners and educating others through various media outlets.

Challenges

This industry can bring about difficult conversations, so it is important to share the client's work in a positive, encouraging way. Many people most likely do not realize what impact this organization has on its community in supporting it.

BG Solutions

• Secure media placements with local outlets to share their story and reach target audiences.
• Schedule TV interviews to share stories that directly impact the community.
• Distribute press release to share community impact. •
• Connect authentically with internal and external stakeholders.

BG'S DIRECT IMPACT

• Secured 7 media placements in 6 different local media outlets
• Received over 28,000 estimated Coverage views
• Increased brand reach and awareness

"Working with the Bogues Team was
a new initiative for Mecklenburg County ABC Board. We have never done PR outreach before but we were happy to have BG guide us along the way. They not only met our expectations but exceeded them."

-Julia Paul, Mecklenburg
County ABC Board