Overview
Storytelling is the cornerstone of our business and what brings us joy. Stories resonate with people on a deeper level, creating connection, inspiring action, and shaping how brands are perceived. When Summer House Institute approached Bogues group, they were at the beginning stages of their journey and needed strategic PR and branding support to establish a strong foundation.
Challenges
As a newly formed organization, Summer House Institute faced several key challenges.
- Lack of essential branded materials to communicate their mission and impact
- Need for a compelling narrative to attract funding and community support
- Limited awareness and visibility within their target audience.
Approach
Bogues Group provided a strategic and creative approach to elevate Summer House Institute’s brand and public relations efforts:
- Developed branded materials, including a one-pager impact statement, and press kit, to establish a professional presence.
- Crafted a compelling storytelling framework to articulate the organization’s mission, vision, and impact effectively.
- Implemented a branding strategy that aligned with their goals and resonated with the key stakeholders.
- Provided PR guidance to increase visibility and position Summer House Institute as a credible and influential organization in its space.