Overview
Bogues Group specialized in crafting compelling brand identities that resonate with target audiences and drive business success. When Brittany Newcomb of B. Noble Styled approached us, she was seeking a complete branch overhaul to better align her visual identity and messaging with her expertise as an established fashion stylist.
Challenge
B. Noble Styled faced several branding obstacles:
- Outdated brand identity that did not reflect the sophistication and evolution of the business.
- Lack of cohesive branding elements, including logo, fonts, and marketing assets.
- inconsistent digital presence, making it difficult to attract and retain high-end clientele.
Approach
Bogues Group conducted a comprehensive brand audit to assess the current state of B. Noble Styled’s branding and identify key areas for improvement. Our strategic approach included:
- Developing new brand guidelines to create a cohesive and polished identity
- Designing a fresh logo, selecting modern fonts, and curating mood boards to define the aesthetic direction.
- Revamping the website for a more user-friendly, visually appealing, and professional online presence.
- Creating various marketing assets to enhance brand visibility and consistency across all platforms.