How to Get Press Coverage for Your Nonprofit

Knowing how to get press coverage for your nonprofit can be the key to increasing your visibility, credibility, and impact. Media attention helps you reach donors, volunteers, and stakeholders who can amplify your mission. But securing press coverage requires a strategic approach—one that involves crafting compelling stories, building meaningful relationships with journalists, and effectively leveraging […]

3 Mistakes Small Businesses Make (and How to Avoid Them)

Running a small business is one of the most rewarding yet unpredictable and sometimes difficult things you can do in life. Like that viral trending reel to the Full House theme music when you first start out you literally are filling every role in your company–from the assistant, to the social media manager, bookkeeper to […]

Insider Marketing: 3 Hidden Strategies Big Brands Use to Create Hype (and How You Can Too) 

By Zaria Drakeford Picture this: A sneaker release sells out in seconds, a luxury handbag has a months-long waitlist, or the latest tech gadget mysteriously leaks online before launch—coincidence? Not at all. Big brands use sophisticated, often unseen marketing techniques to shape consumer behavior, drive demand, and create exclusivity. Here’s a behind-the-scenes look at some […]

Beyond the Basics: 3 Unexpected PR Strategies to Boost Client Retention & Acquisition

Growing your business isn’t just about landing new clients—it’s about keeping them around. In PR, the secrets to winning clients—and turning them into loyal, long-term partners—are rooted in relationship-building strategies that go beyond the usual playbook. Here are three unexpected PR tactics that can make all the difference in attracting and retaining clients. 1. Make […]

Amplify Your Event with Strategic PR: Key Takeaways from Brittney Bogues

In the world of event planning, creating a memorable experience is only half the battle. To truly make your event stand out, you need a robust PR strategy that amplifies its reach and impact. In a recent Creative Convo webinar, Brittney Bogues, founder and chief innovation officer at the Bogues Group, shared insightful tips on […]

Sustainable Branding: Why It Matters and How to Achieve It

Sustainable Branding: Why It Matters and How to Achieve It In an increasingly eco-conscious world, sustainability has become more than just a buzzword; it’s a critical component of a brand’s identity and success. Consumers today are more informed and concerned about the impact their choices have on the planet. As a result, they are gravitating […]

Leveraging Analytics for Better Marketing Outcomes

In today’s data-driven world, marketing success hinges on understanding your audience and tailoring your campaigns accordingly. Analytics provide the insights you need to make informed decisions and achieve your marketing goals. What are marketing analytics? Marketing analytics is the process of collecting, analyzing, and interpreting data to measure the effectiveness of your marketing campaigns. By […]

How to Go Viral: A Case Study of Our Client’s Success

In today’s digital age, going viral is the holy grail for brands and influencers alike. The rapid spread of content across social media platforms can lead to unprecedented exposure and opportunities. But what does it take to achieve viral status? At Bogues Group, we recently helped one of our clients hit the viral jackpot with […]

Webinar Announcement: Optimize Strategy for Real Impact with Dave Newell

We are thrilled to announce our upcoming LinkedIn Live webinar, “How to Optimize Strategy for Real Impact,” featuring the esteemed Dave Newell as part of the BG’s How to Webinar Series. This exciting event is scheduled for August 14 at 8:30 AM Pacific, and it promises to provide you with valuable insights on bridging the […]

PR Tips for Nonprofits: Spreading Your Message Effectively

In the nonprofit world, spreading your message effectively is crucial for garnering support, raising funds, and making an impact. Public relations (PR) plays a vital role in ensuring your organization’s message reaches the right audience. Here are some essential PR tips for nonprofits to help you spread your message effectively. 1. Define Your Mission and […]