When Muggsy Bogues Family Foundation (MBFF) planned to host its signature fundraiser, the MB Celebrity Golf Classic, in a hybrid format, they tapped The Bogues Group to orchestrate the event while ensuring strong fundraising, exposure, and community connection.
“Having BG be a part of the event planning and communication made a difference. … the Bogues Group helped elevate our event and reach our fundraising goals.”
The Challenge
- The hybrid event format was expected in the post-pandemic era, so the virtual component needed to be seamless, engaging, and accessible.
- The foundation aimed to raise $50,000 to further its mission while also attracting new sponsors, celebrities, players, and volunteers.
- They had to manage health and safety protocols, coordinate logistics for in-person participants, and still deliver a strong experience for remote participants.
The Bogues Group Approach
- Crafted detailed event plans: budgets, roles, timeline (“run of show”), vendor coordination (venue, catering, photography).
- Managed communications with vendors and stakeholders to ensure alignment in expectations and execution.
- Secured media placements with trusted local outlets to promote the event and highlight the foundation’s mission and impact before, during, and after the event.
- Provided on-site support for the in-person portion to ensure smooth experience for participants, celebrities, sponsors, and volunteers.
- Helped facilitate and manage relationships with celebrity attendees and influencers to broaden reach and storytelling opportunities.
Results
- The hybrid event took place successfully, with full media coverage and heightened community awareness.
- The media and publicity approach amplified the foundation’s profile, likely helping with future donor engagement and partnerships.
- The blend of in-person and virtual elements helped extend reach beyond the immediate locale, aligning with trends in fundraising and event design.
The Muggsy Bogues Family Foundation’s Celebrity Golf Classic became a model for post-pandemic fundraising thanks to The Bogues Group’s strategic leadership. By flawlessly blending in-person and virtual experiences, the event not only met but exceeded expectations — achieving full media coverage, strong community engagement, and impactful storytelling around the foundation’s mission.
From coordinating vendors and celebrities to managing communications and press, The Bogues Group ensured every detail reinforced professionalism and purpose. The result was a seamless, high-energy event that elevated the foundation’s visibility, strengthened donor relationships, and set a new benchmark for hybrid fundraising success.
