Objectives
Frankie’s Amusement Park is known for fun and their family atmosphere. However, when the Park encountered a public media crisis that did not shine the company or its culture in a desirable light, Frankie’s leadership team knew they needed outside support and a fresh perspective to help navigate the crisis.
Challenges
There was already some media attention circulating in the area and on social media. The organization must not only repair the situation but also keep their community reputation intact.
BG Solutions
- Analyze the organization’s needs and identify key areas to address
- Assess the coverage of theincident and analyze the damage.
- Map out ideas in a detailed strategy plan.