OVERVIEW
Inspire the Fire (ITF) hired the Bogues Group team to elevate its annual Fall Ball event, a 90s-themed fundraiser designed to celebrate ITF’s impact on youth through creativity. Hosted by former Carolina Panther Jonathan Stewart and his wife, Natalie, the event was a star-studded affair that successfully combined entertainment, fundraising, and brand storytelling. Bogues Group played a pivotal role in securing press coverage, amplifying ITF’s mission, and ensuring high visibility among key stakeholders. From media outreach to content creation, our strategic communications approach delivered results that strengthened ITF’s presence in the Charlotte community.
To ensure the event’s 90s nostalgia theme was consistently reflected across decor, marketing materials, and media messaging, making it both memorable and newsworthy the Bogues Group team was brought on board to assist with leveraging relationships with top-tier local and national media to secure pre and post-event coverage, highlighting ITF’s mission and the impact of the Fall Ball fundraiser. Capitalizing on Jonathan Stewart’s influence to generate buzz and credibility while positioning ITF as a premier arts-based youth empowerment organization. The team was also responsible for coordinating digital coverage across local media websites and high-traffic online platforms, ensuring visibility extended beyond the event itself.