Background:
Objective: To enhance the initiative’s visibility, engagement, and credibility through the development of a new website, marketing materials, press coverage, and award recognition
Challenges:
- Limited Online Presence: The existing website lacked modern design elements and functionality, which impacted user engagement and information dissemination.
- Ineffective Marketing Materials: Outdated and inconsistent materials were not effectively capturing the initiative’s value and purpose.
- Low Media Exposure: The initiative had minimal press coverage, limiting its reach and influence within its target audience.
- No Award Recognition: Despite its innovative approach, the initiative had not yet been recognized with awards, affecting its credibility and appeal.