Resolutions to Build a Successful Business this Year

Background features a bright office space with hues of purple. Two women sit at a desk overlooking work documents. Over the picture are the words 'resolutions to build a successful business this year.'

The start of a new year is the perfect time to take stock of your business and set goals for the coming months. Whether you’re just starting out or have been in business for years, there are always ways to refine, improve and grow. Refining your audience, improving page ranking and learning how to delegate are all effective strategies that can help build a successful business in 2023. In this blog, we will explore how these three areas can be used to help you achieve success this year. So let’s get started on the journey towards building an even better business!

Refining Your Audience

Refining your audience is one of the most important steps to take when developing a successful business. It involves identifying and targeting specific groups of people that are likely to be interested in what you offer. This helps ensure that your marketing efforts will be more effective, resulting in better ROI. 

Things to consider when refining your audience include location, age range, career, and relationship status, to name a few. 

You may have a general idea of who your ideal customer is, but getting more specific can help target the right people, resulting in better conversion rates. 

If you’re just getting started, or need a refresher, check out the Top 5 Branding Mistakes You Want to Avoid. These tips can help you dial in on your target audience.

Improving Page Ranking

Improving page ranking is an integral part of any business’s success. SEO (Search Engine Optimization) and content marketing are two effective strategies that can help businesses achieve a higher page ranking in search results. 

SEO uses keywords to increase visibility and link building to improve a website’s authority. This should be done carefully, as overusing keywords can result in penalties from search engines. Additionally, including meta tags and alt tags within the code of your website will help to make it more easily found. 

Content marketing is the process of creating content that is valuable, relevant, and engaging for readers. Content can be written in the form of blog posts, articles, infographics, videos, or podcasts – all of which are great ways to attract new visitors and keep them coming back for more. To ensure that your content is optimized for search engine rankings, you should include targeted keywords throughout the copy and utilize proper formatting (e.g., headings, lists). Additionally, be sure to include appropriate backlinks within your content to create more internal links that point back to other pages on your website. 

Finally, building relationships with influencers in your industry is another way to improve page rankings. By connecting with influencers online and engaging with them through social media platforms like Twitter, Facebook, or TikTok, you can boost your online presence while establishing yourself as an authority figure in your field of expertise.

By utilizing these three strategies, businesses have a greater chance of achieving higher page rankings in search engine results. This can lead to increased traffic on their website as well as a better overall return on investment for their efforts!

Delegate Tasks and Stop Micromanaging

We know your business is your baby, and you should definitely be attuned to everything that’s going on, but that doesn’t mean you have to do everything yourself. Build a team of people you trust and start to delegate tasks to others. Delegating tasks frees up some of your time, allowing you to focus on other areas of your business. It also lets other people use their skills and knowledge to help your business grow.

Recognizing when you should delegate tasks is a strength. You simply can’t do everything all the time. 

By leveraging the power of SEO optimization, content marketing and relationship-building with influencers in your industry, you can increase page rankings to attract more visitors to your website. Additionally, delegating tasks to others is an effective way to free up time for yourself so that you can focus on important aspects of running a successful business. By following these strategies this year, businesses have a greater chance of achieving success and reaching their goals for 2023! Make sure you take advantage of all the tools available to help grow your business and start setting resolutions today!

Looking for more tips to help your business in the new year? Check out 3 Tips for Refresh Your Brand or purchase our Complete Brand Builder Workbook for a step by step guide on building your brand including marketing, PR and more.