Inspire the Fire
PR Case Study
How BCG used Public Relations (PR) to gain awareness and brand recognition for our clients making their brands highly visible.
OVERVIEW
The goal of event PR is to generate interest and registrations for your event. Make it easy to for a press piece to turn readers into attendees by providing journalists with all the key information upfront. To rise above the noise in journalists’ inboxes, you need to make it clear why the public will care about your event’s story and BCG knows just what to do to get your story heard.
APPROACH
Local Charlotte nonprofit, Inspire The Fire, has received national accolades partnered with retired NFL leading rusher Jonathan Stewart and his wife Natalie to host an annual fundraiser. The 90s themed Fall Ball event was seeking press exposure with only a short lead time.
Strategic Planning and Communication: BCG created a strategy and communications plan and identified targeted outlets
Media Relations: Providing experienced pitching the BCG team secured media coverage from top tier outlets and key influencers in the Charlotte area with the objective to secure quality media impressions and visibility for the event and nonprofit.