America’s Tooth Fairy

Event Planning Case Study

How BCG used proven event planning and execution strategies to increase brand awareness and achieve measurable goals.

OVERVIEW

When it comes to event planning and successful execution the devil really is in the details. BCG assists clients with structuring specific and clear event goals, using the SMART framework as a guide. This has been around for a while – because it works. Your goals should be: Specific, Measurable, Achievable, Relevant and Time-bound.

America’s Tooth Fairy National Children’s Oral Health Foundation (ATF) originally headquartered in Chicago, IL recently relocated its headquarters to Charlotte, NC. Since the nonprofit moved to a new city and market, they were interested in connecting with a team that had deep ties and local connections. BCG’s owner has been apart of the Charlotte Community for over 30 years and built up a network of quality vendors. After a thorough consultation, creating event design boards, we were able to access the client’s needs and goals. It was BCG’s job to execute the nonprofit’s fundraising event with high efficiency while keeping an eye on the budget.

APPROACH

Event Planning: Assisted with event planning providing event design to make sure everything was on the theme of The End to a Fairy Fun Summer

— Secured and oversaw talent acquisition

— Host, Jonathan Stewart (Former Carolina Panther)

— Setup engaging activations for guests (Toothfairy auction, VIP karaoke experience, and branded selfie booth)

Event Execution: Planned and executed a seamless event to introduce ATF to the Charlotte, NC since moving their headquarters from the Chicago, IL area and increase brand awareness