Branding is important for any business, but it's especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for. Here are three tips to help refresh your brand in the...

We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread...

In today's competitive business landscape, it's more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities and causes...

The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the...

Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand...

No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle...

As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the ‘Babyface Assassin’. Steph’s family and mine grew up and...

Some people are natural born leaders while others happen to become leaders by circumstance, education, or experience. Good leadership and leading organizations know how to work with others and have a gift that can be shared and learned from. A strong leader knows how...

The existing job market and changes in the workforce are causing workers to gravitate toward freelancing or even picking up a side hustle in addition to their career. 45% of working Americans report having a side hustle1. That amounts to roughly 70 million people....

As most nonprofits look to the end of the fiscal year and prepare for 2023, the need for creative appeals and fundraising campaigns is critical now more than ever. Nonprofits are looking for new and innovative ways to engage donors post pandemic.  Events have always...