The People Pleaser
We’re excited to launch our guest blog series with none other than Lawrese Brown, the Founder of C-Track Training. Lawrese has expertly navigated spaces previously unavailable or inaccessible to marginalized communities. It is my pleasure to feature her in this month’s blog as we reflect on the gems she dropped during the May installment of […]
The Importance of DEI in Marketing
Are you tired of feeling excluded by products and events that don’t seem to cater to your interests or needs? Maybe you’ve seen a product you like, but it’s hard to visualize how it could fit into your daily life. It’s frustrating to see something that appeals to you but not see yourself represented. Marketing […]
What’s Happening to Female Leadership?
Gone are the days when women blended into the background and minded their place. Nowadays, they are empowered and emboldened to speak their mind and give pushback when necessary, something more prominent in today’s workplace. The biggest challenge many companies are encountering is keeping a hold on their female leadership – an already underrepresented dynamic. […]
Our Top Business Podcasts
We are firm believers that knowledge, both personal and professional, should be an endless pursuit. We should always be striving to learn more and be better. Today, it’s easy to keep our minds sharp! Information is right at our fingertips. One of the easiest ways to get inspired and continue learning is by listening to […]
Resolutions to Build a Successful Business this Year
The start of a new year is the perfect time to take stock of your business and set goals for the coming months. Whether you’re just starting out or have been in business for years, there are always ways to refine, improve and grow. Refining your audience, improving page ranking and learning how to delegate […]
3 Tips to Refresh Your Brand in the New Year
Branding is important for any business, but it’s especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for. Here are three tips to help refresh your brand in the new year. Refresh your Website […]
Women in Business: 3 Traits of Successful Female Leaders
We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread among successful women in business is authenticity. When women are true […]
Why Giving Tuesday Matters for Businesses
In today’s competitive business landscape, it’s more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities and causes that are important to them, volunteer their time or services, or promote philanthropy among their […]
3 Top PR Challenges (And how to Overcome them)
The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the campaign and desired outcome you want your audience […]
Top 5 Branding Mistakes You Want to Avoid
Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand marketing highlights the entirety of the brand, instead of an individual product or service. There […]