The start of a new year is the perfect time to take stock of your business and set goals for the coming months. Whether you’re just starting out or have been in business for years, there are always ways to refine, improve and grow. Refining your audience, improving...
Branding is important for any business, but it’s especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for. Here are three tips to help refresh your brand...
We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread...
In today’s competitive business landscape, it’s more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities...
The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the...
