Media Relations and Influencer Marketing
Influencer is just another term for our new celebrities. They have the ability to establish credibility with large followings and have become indispensable to brand development because of their authenticity and high-quality engagement. With building trust as a major issue for all businesses, targeted influencer marketing is a vital part of a fully integrated campaign.
It’s one thing to tout the benefits of your brand, but it’s another to have someone else do it. That’s the beauty of media relations. Whether pitching a thought leadership story, placing a press release or positioning your team as the go-to experts to interview about hot industry topics, our team of seasoned media relations experts monitors the news cycle daily and identifies opportunities to get your brand the limelight it deserves.