Seth Curry x Microsoft YouthSpark AI
Talent Booking Case Study
How BCG used key relationships and engagement tactics to complement our client’s event vision.
According to a March 2020 survey of 830 meeting professionals worldwide conducted by Meeting Professionals International , 96% of respondents experienced event cancellations due to the novel coronavirus and safety guidelines issued by the Center for Disease Control and World Health Organization. 25% of those respondents reported having to cancel more than 25 meetings or events scheduled in 2020.
Considering the continued developments and state shelter-in-place regulations related to the novel coronavirus, Microsoft created a unique engagement opportunity for their employees’ children who are home: a vigorous virtual program called YouthSpark AI: Home Edition. The program was designed to introduce youth and young adults to STEM skills and concepts that will inspire and empower them to achieve more. The event featured remarks from Hero Medal Recipient Gary Littrell and NASA Apollo Astronaut Charlie Duke, video gaming tutorials and other interactive activations.
With less than 10 days of notice, Bogues Consulting Group secured top talent, exhibited the ability to think creatively, and provided unmatched customer service. BCG secured NBA Guard Seth Curry to give a keynote speech and introduced engaging event design elements, including a live Q&A segment with Seth Curry to increase at-home participation.
Provided a seamless & engaging speaker experience for the client and their participants
Hosted over 115 interactive live guests
Offered working parents valuable hours to focus
Students gained coding skills, learned gaming application, STEM and had a fun time for the half-day camp (10:00 – 2:30 PM CST)