Resolutions to Build a Successful Business this Year
The start of a new year is the perfect time to take stock of your business and set goals for the coming months. Whether youâre just starting out or have been in business for years, there are always ways to refine, improve and grow. Refining your audience, improving page ranking and learning how to delegate […]
3 Tips to Refresh Your Brand in the New Year
Branding is important for any business, but it’s especially important in the new year. As we move into 2023, take the time to evaluate your brand to make sure it represents what you want your business to stand for. Here are three tips to help refresh your brand in the new year. Refresh your Website […]
Women in Business: 3 Traits of Successful Female Leaders
We recently came across this article by Julia Boorstin about the things she learned while interviewing women for her book, When Women Lead. She shared a few of the top traits she discovered that made women effective and successful business leaders. One common thread among successful women in business is authenticity. When women are true […]
Why Giving Tuesday Matters for Businesses
In today’s competitive business landscape, it’s more important than ever for companies to give back to their communities. Giving Tuesday provides businesses with an opportunity to do just that! On Giving Tuesday, companies can make donations to charities and causes that are important to them, volunteer their time or services, or promote philanthropy among their […]
3 Top PR Challenges (And how to Overcome them)
The world of public relations can be confusing at times. For someone that is not familiar with the function of public relations they can sometimes find it impossible to understand how to measure the impact of the campaign. The first step is deciding the goal of the campaign and desired outcome you want your audience […]
Top 5 Branding Mistakes You Want to Avoid
Your brand is how your company appears to consumers. It involves the tone of your copy (informational, conversational, etc.) and the visual imagery you put out. Marketing your brand establishes and grows a relationship between your company and consumers. Brand marketing highlights the entirety of the brand, instead of an individual product or service. There […]
3 Ways Businesses Can Use Events to Recruit Top Talent
No matter how you look at it, the pandemic changed our way of living forever. Itâs had a significant impact on the way we work. It showed senior leaders we actually can get things done without a âbutts in seatsâ philosophy and introduced us to a true hybrid lifestyle between virtual (or digital) and IRL […]
3 Lessons Entrepreneurs Can Learn from Steph Curry
As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the âBabyface Assassinâ. Stephâs family and mine grew up and attended schools together, his famous dad donned a Barney costume […]
Top Traits of an Impactful Leader
Some people are natural born leaders while others happen to become leaders by circumstance, education, or experience. Good leadership and leading organizations know how to work with others and have a gift that can be shared and learned from. A strong leader knows how to digest loads of information and transform it so that others […]
Freelancers and Side Hustlers: Top 5 Personal Branding Must Dos to Earn More
The existing job market and changes in the workforce are causing workers to gravitate toward freelancing or even picking up a side hustle in addition to their career. 45% of working Americans report having a side hustle1. That amounts to roughly 70 million people. Among millennials, that statistic rises to 50%2. With this growing trend […]