3 Ways Nonprofits Benefit from Event Planners

As most nonprofits look to the end of the fiscal year and prepare for 2023, the need for creative appeals and fundraising campaigns is critical now more than ever. Nonprofits are looking for new and innovative ways to engage donors post pandemic.  Events have always ranked as one of the most  important and effective fundraising […]

How to Elevate Your Personal Brand

What comes to mind when you hear the word “brand”? Many will think of big, established corporations like Google and Nike. But did you know that you can apply branding techniques to your personal identity? A personal brand is how an audience perceives a unique set of beliefs or value system, personality, views and more. […]

Using Instagram to Bolster Your PR Efforts

Communications experts have long raved about the use of Twitter to amplify public relations messaging. In regards to simple news releases and announcements, Twitter will always reign as king. But what about Instagram? When it comes to visualizing your message or brand, it is the ideal landing spot for your content. Let’s chat about how […]

Why Cannabis Brands Need Public Relations

The job of public relations is to connect your brand with your audience in an authentic and organic way. CBD brands can benefit from PR because it helps with education and awareness — which helps shape perception. Why is shaping perception important to these brands? Currently consumers are the most educated in history and have […]

Leveraging Executives Through Strategic PR

Three Tips for Executive Positioning Recently, I had the opportunity to host a webinar on leveraging executives with my good friend and Target Communications rock star Gena Gatewood. Between the two of us, we have worked with some of the top executives in their respective industries in the country, positioning them as experts in their […]

Five Ways to Make Your Next Event Unforgettable

Can you believe we are more than two years into the pandemic? We are continuing to adjust to the new normal, returning to the office while managing the updated mask mandates. With restrictions being lifted and comfortability for gathering rising there has been a serious uptick in events. In-person events are back in a major […]

Maximizing the Intersection of PR and Social Media

While the intersection of social media and public relations has been relevant for quite some time now, it is increasingly important for communications professionals to stay in tune with evolving platforms, utilize best practices to maximize exposure for messaging and brand awareness, and work in cohesion with your organization’s social media and marketing team for […]

Four Smart Branding Lessons from the Kardashians

Whether you love them or hate them, there’s no denying the Karadashians have branding power. For years, they have graced our televisions screens and found a way into our homes with trend-setting beauty brands which contributed to making their family a household name. With instant brand recognition and sales to back it up, it’s no […]

College to Career: Five Tips for Young Professionals

Taking that final leap from college to career can be intimidating. Some may feel discouraged when applying for new opportunities because many positions require some experience, references, a portfolio of previous work and more. Don’t fret – many are in the same boat trying to figure out what they want to do. We all have […]

When to NOT Hire PR

Building trust and authentic relationships with your target audience both internally and externally is a smart move. Though public relations  is critical to establishing  those valuable relationships, deciding whether or not to hire a PR agency is no small task and requires due diligence before making the decision. Do you think your brand or business […]