3 Ways Businesses Can Use Events to Recruit Top Talent
No matter how you look at it, the pandemic changed our way of living forever. It’s had a significant impact on the way we work. It showed senior leaders we actually can get things done without a “butts in seats” philosophy and introduced us to a true hybrid lifestyle between virtual (or digital) and IRL […]
3 Lessons Entrepreneurs Can Learn from Steph Curry
As I sat in the crowd anxiously awaiting the ceremony and fondly recounted my first love, I was a bit confused: who graduates in August? Today, 3-pointers have almost become synonymous with Steph Curry or the ‘Babyface Assassin’. Steph’s family and mine grew up and attended schools together, his famous dad donned a Barney costume […]
Top Traits of an Impactful Leader
Some people are natural born leaders while others happen to become leaders by circumstance, education, or experience. Good leadership and leading organizations know how to work with others and have a gift that can be shared and learned from. A strong leader knows how to digest loads of information and transform it so that others […]
Freelancers and Side Hustlers: Top 5 Personal Branding Must Dos to Earn More
The existing job market and changes in the workforce are causing workers to gravitate toward freelancing or even picking up a side hustle in addition to their career. 45% of working Americans report having a side hustle1. That amounts to roughly 70 million people. Among millennials, that statistic rises to 50%2. With this growing trend […]
3 Ways Nonprofits Benefit from Event Planners
As most nonprofits look to the end of the fiscal year and prepare for 2023, the need for creative appeals and fundraising campaigns is critical now more than ever. Nonprofits are looking for new and innovative ways to engage donors post pandemic. Events have always ranked as one of the most important and effective fundraising […]
How to Elevate Your Personal Brand
What comes to mind when you hear the word “brand”? Many will think of big, established corporations like Google and Nike. But did you know that you can apply branding techniques to your personal identity? A personal brand is how an audience perceives a unique set of beliefs or value system, personality, views and more. […]
Using Instagram to Bolster Your PR Efforts
Communications experts have long raved about the use of Twitter to amplify public relations messaging. In regards to simple news releases and announcements, Twitter will always reign as king. But what about Instagram? When it comes to visualizing your message or brand, it is the ideal landing spot for your content. Let’s chat about how […]
Why Cannabis Brands Need Public Relations
The job of public relations is to connect your brand with your audience in an authentic and organic way. CBD brands can benefit from PR because it helps with education and awareness — which helps shape perception. Why is shaping perception important to these brands? Currently consumers are the most educated in history and have […]
Leveraging Executives Through Strategic PR
Three Tips for Executive Positioning Recently, I had the opportunity to host a webinar on leveraging executives with my good friend and Target Communications rock star Gena Gatewood. Between the two of us, we have worked with some of the top executives in their respective industries in the country, positioning them as experts in their […]
Five Ways to Make Your Next Event Unforgettable
Can you believe we are more than two years into the pandemic? We are continuing to adjust to the new normal, returning to the office while managing the updated mask mandates. With restrictions being lifted and comfortability for gathering rising there has been a serious uptick in events. In-person events are back in a major […]