Maximizing the Intersection of PR and Social Media

While the intersection of social media and public relations has been relevant for quite some time now, it is increasingly important for communications professionals to stay in tune with evolving platforms, utilize best practices to maximize exposure for messaging and brand awareness, and work in cohesion with your organization’s social media and marketing team for […]

Four Smart Branding Lessons from the Kardashians

Whether you love them or hate them, there’s no denying the Karadashians have branding power. For years, they have graced our televisions screens and found a way into our homes with trend-setting beauty brands which contributed to making their family a household name. With instant brand recognition and sales to back it up, it’s no […]

College to Career: Five Tips for Young Professionals

Taking that final leap from college to career can be intimidating. Some may feel discouraged when applying for new opportunities because many positions require some experience, references, a portfolio of previous work and more. Don’t fret – many are in the same boat trying to figure out what they want to do. We all have […]

When to NOT Hire PR

Building trust and authentic relationships with your target audience both internally and externally is a smart move. Though public relations  is critical to establishing  those valuable relationships, deciding whether or not to hire a PR agency is no small task and requires due diligence before making the decision. Do you think your brand or business […]

PR Storytelling 101

I was delighted to recently participate in a webinar focused on PR Storytelling with one of my dear friends who also works in the public relations and marketing world. You can watch the webinar in its entirety here! After a 30-minute candid conversation on what we both consider one of the most integral components of […]

Find Inspiration in Travel in 2022

I don’t know about you but one of the things I missed the most during the pandemic was travel. There’s nothing better than mapping out your trip, discovering new places and creating memories to last a lifetime. I truly believe travel can be life changing and many of my trips have provided inspiration in my […]

New Year, New Routines

Did you know that it takes from 18 to 254 days to successfully break a habit? As we bring in the New Year, now is the perfect time to break old habits and pick up new healthy ones. With over 440,000 new US businesses started in 2021 alone, it is safe to say people are eager to […]

Baby Boomer’s Business Branding Guide to Growth & Innovation

The New Year is upon us and more Baby Boomer Small Business Owners (SMB’s) are focused on their brand. But what is a brand exactly and how do you build it? Did you know that Boomers and Millennials are taking over the business world? An April 2019 study by Guidant Financial revealed that over 51% of Baby […]

3 Trends to Expect in 2022 and Beyond for Events

2021 was a Whole New World for Events. In-person events slowly made a comeback, but hybrid and digital events still seemed to be the norm. Bogues Group was busy with all types of events this year with a main focus in the nonprofit and corporate sectors. Working with organizations who better their community gave us […]

4 Winter Wellness Tips to Start YOUR New Year Strong

December is here and that means we are less than 30 days away from the New Year! New Year’s is typically a time for resolutions and promises, but why wait until then to get started on your goals? Staying happy and healthy during the winter months especially during holiday season can be mentally and physically […]