Why Cannabis Brands Need Public Relations
The job of public relations is to connect your brand with your audience in an authentic and organic way. CBD brands can benefit from PR because it helps with education and awareness — which helps shape perception. Why is shaping perception important to these brands? Currently consumers are the most educated in history and have […]
Leveraging Executives Through Strategic PR
Three Tips for Executive Positioning Recently, I had the opportunity to host a webinar on leveraging executives with my good friend and Target Communications rock star Gena Gatewood. Between the two of us, we have worked with some of the top executives in their respective industries in the country, positioning them as experts in their […]
Five Ways to Make Your Next Event Unforgettable
Can you believe we are more than two years into the pandemic? We are continuing to adjust to the new normal, returning to the office while managing the updated mask mandates. With restrictions being lifted and comfortability for gathering rising there has been a serious uptick in events. In-person events are back in a major […]
Maximizing the Intersection of PR and Social Media
While the intersection of social media and public relations has been relevant for quite some time now, it is increasingly important for communications professionals to stay in tune with evolving platforms, utilize best practices to maximize exposure for messaging and brand awareness, and work in cohesion with your organization’s social media and marketing team for […]
Four Smart Branding Lessons from the Kardashians
Whether you love them or hate them, there’s no denying the Karadashians have branding power. For years, they have graced our televisions screens and found a way into our homes with trend-setting beauty brands which contributed to making their family a household name. With instant brand recognition and sales to back it up, it’s no […]
College to Career: Five Tips for Young Professionals
Taking that final leap from college to career can be intimidating. Some may feel discouraged when applying for new opportunities because many positions require some experience, references, a portfolio of previous work and more. Don’t fret – many are in the same boat trying to figure out what they want to do. We all have […]
When to NOT Hire PR
Building trust and authentic relationships with your target audience both internally and externally is a smart move. Though public relations is critical to establishing those valuable relationships, deciding whether or not to hire a PR agency is no small task and requires due diligence before making the decision. Do you think your brand or business […]
PR Storytelling 101
I was delighted to recently participate in a webinar focused on PR Storytelling with one of my dear friends who also works in the public relations and marketing world. You can watch the webinar in its entirety here! After a 30-minute candid conversation on what we both consider one of the most integral components of […]
Find Inspiration in Travel in 2022
I don’t know about you but one of the things I missed the most during the pandemic was travel. There’s nothing better than mapping out your trip, discovering new places and creating memories to last a lifetime. I truly believe travel can be life changing and many of my trips have provided inspiration in my […]
New Year, New Routines
Did you know that it takes from 18 to 254 days to successfully break a habit? As we bring in the New Year, now is the perfect time to break old habits and pick up new healthy ones. With over 440,000 new US businesses started in 2021 alone, it is safe to say people are eager to […]